Investment Planning

This is the Bullseye of our Financial Planning process. A recent study by Financial Research Corporation showed that although the markets returned, on average, 10.9%, investors, on average, only realized a return of 8.7%.

The reason for this underperformance is simple – individual investors are apt to allow emotions pervade the decision-making process. Individual investors often buy at the top and sell near the bottom in pursuit of the next big thing. Without a professional advisor to provide unbiased guidance on when to buy, sell, diversify, and rebalance, the irrefutable result is marked portfolio undeperformance.

Our approach is simple. We believe in asset allocation, diversification, and quarterly rebalancing as part of a long-term investment strategy.

Think about how many investors’ portfolios would have been salvaged if they had just rebalanced their technology funds at the end of 1999. How many investors are now overweighted in bonds with interest rates positioned to rise over the near term?

It's time to put the right team and the right approach to work. It's time to build your future.

Bull & Bear Capital Advisors
6817 Southpoint Parkway, Suite 1003 · Jacksonville, Florida 32216
phone: 904.363.3600

Securities offered through Bull & Bear Brokerage Services, Inc., Member MSRB, NASD, SIPC.